Animation History: What is United Productions of America (UPA) Style?

"What is UPA Style?"

United Productions of America, better known as UPA, was an American animation studio active from the 1940s through the 1970s. UPA pioneered the technique of limited animation. Although this style of animation came to be widely used in the 1960s and 1970s as a cost-cutting measure, it was originally intended as a stylistic alternative to the growing trend (particularly at Disney) of recreating cinematic realism in animated films. The three films below by the Royal Ocean Film Society explores the world, the style, and rise and fall or UPA. Not to mention its lasting impact on animation and character design.